Prop 24 gives consumers the power to take back control over our information from thousands of giant corporations. Prop 24 will do the following:
- Protect your most personal information, by allowing you to prevent businesses from using or sharing sensitive information about your health, finances, race ethnicity, and precise location;
- Safeguard young people, TRIPLING FINES for violations involving children’s information;
- Put new limits on companies’ collection and use of our personal information;
- Establish an enforcement arm—the California Privacy Protection Agency—to defend these rights and hold companies accountable, and extend enforcement including IMPOSING PENALTIES FOR NEGLIGENCE resulting in theft of consumers’ emails and passwords;
- MAKE IT MUCH HARDER TO WEAKEN PRIVACY in California in the future, by preventing special interests and politicians from undermining Californians’ privacy rights, while allowing the Legislature to amend the law to further the primary goal of strengthening consumer privacy to better protect you and your children, such as opt-in for use of data, further protections for uniquely vulnerable minors, and greater power for individuals to hold violators accountable.