With the historic passage of Prop 24, the California Privacy Rights Act, we are at the beginning of a journey that will profoundly shape the fabric of our society by redefining who is in control of our most personal information and putting consumers back in charge of their own data. Prop 24 garnered the 6th most votes of any initiative in the state’s history. This could not have been achieved without the 9,384,125 California voters supporting the measure to strengthen consumer privacy rights.

The new law will give Californians the strongest online privacy rights in the world, including protecting sensitive personal information, tripling fines against companies that violate kids’ data, establishing an enforcement arm for consumers, and making it harder to weaken privacy laws in the future. We’re looking forward to the work ahead and the next steps in implementing this law. Onward!

Your Privacy RightsDonate Now

Proposition 24 — the California Privacy Rights Act of 2020 — gives consumers the power to take back control over our information from thousands of giant corporations.  Here are some of the new privacy rights you get with Prop 24:

Protects Our Personal Information

Prop 24 creates new rights to stop businesses from using our sensitive personal information, including our health and financial data. Prop 24 stops companies from selling location data without our knowledge or consent.

Safeguards our Children’s Privacy

Prop 24 will triple fines for collecting and selling children’s private information. Prop 24 will require opt-in consent for the sale of personal information from consumers under 16.

Establishes a Privacy Agency

Prop 24 will establish the California Privacy Protection Agency to protect consumer rights and to give consumers control over their personal data.


“Amazon accused of violating children’s privacy with kid-friendly smart speakers.”


“U.S. government issues stunning rebuke, historic $5 billion fine against Facebook for repeated privacy violations”


“Google Is Fined $170 Million for Violating Children’s Privacy on YouTube”


“Popular antivirus software Avast under investigation for selling user browsing histories”


“Twelve Million Phones, One Dataset, Zero Privacy”


“Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers”


“The Secretive Company That Might End Privacy as We Know It”


“What Your Period Tracker App Knows About You”

How can you help Prop 24 protect your rights?

Get Involved

“The Unlikely Activists Who Took On Silicon Valley — and Won”


“CCPA 2.0’ Ballot Initiative Could Result in Big Updates to California Privacy Law ”


“Activist Behind California’s New Privacy Law Already Wants to Improve It”


“If you Like CCPA, California’s New Privacy Law, Wait Until Version 2.0”


“Here We Go Again: New CCPA Ballot Initiative, Fall 2020”


“Survey shows Calif. Voters support ballot measure on consumer privacy”


“The unlikely activist behind the nation’s toughest privacy law isn’t done yet”


“Consumer online privacy measure could be headed for California ballot”


“California Ballot Proposal Would Tighten Data Privacy Rules”


“California Privacy Law Architect to Pursue Another Initiative”


“Privacy activist in California launches new ballot initiative for 2020 election”


“Proposed 2020 ballot measure would tighten California data privacy law”

We'll always respect your privacy.

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