With the historic passage of Proposition 24 — the California Privacy Rights Act (CPRA) of 2020 — we are at the beginning of a journey that will profoundly shape the fabric of our society by redefining who is in control of our most personal information and putting consumers back in charge of their own data. Prop 24 garnered the 6th most votes of any initiative in the state’s history. This could not have been achieved without the 9,384,125 California voters supporting the measure to strengthen consumer privacy rights.

The new law will give Californians the strongest online privacy rights in the world, including protecting sensitive personal information, tripling fines against companies that violate kids’ data, establishing an enforcement arm for consumers, and making it harder to weaken privacy laws in the future. We’re looking forward to the work ahead and the next steps in implementing this law. Onward!

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