They said it couldn’t be done. They told us that we’d lose, that we’d be outspent by $100 million dollars. They said we’d be subjected to personal attacks and that we wouldn’t stand a chance at getting our message out on the powerful platforms that were standing in strident opposition to us.
But we did it anyway. We took on the richest and most powerful companies the world has ever seen and today we wake up with a law, AB 375, that gives Californians the most sweeping, comprehensive and empowering consumer privacy rights in the country.
With the help of 629,000 Californians who signed our petition to put the California Consumer Privacy Act on the ballot, and the hard work of so many advocates, we spurred the California State Legislature into action to pass meaningful legislation.
Some of the very corporations that opposed our initiative came around and supported the legislation once they realized that Californians would no longer accept the status quo where companies profit from the sale of your personal information without your knowledge or consent. Through the initiative process, we engaged voters and brought about real change.
In the coming months and years, we intend to continue to hold both the Legislature and the corporations accountable to ensure they uphold these powerful protections for consumers.
This unprecedented victory stems from the fundamental belief that your personal information has value, and that the decisions regarding what to do with it should be yours.
Thank you for helping us making history and giving California consumers some of the strongest privacy protections in the world. We have no doubt that people across the globe are going to be demanding similar fundamental privacy rights, and we couldn’t be more thrilled to help provide them a roadmap and to light the way forward...
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