Proposition 24 — the California Privacy Rights Act of 2020 — gives consumers the power to take back control over our information from thousands of giant corporations. Here are some of the new privacy rights you get with Prop 24:
Prop 24 creates new rights to stop businesses from using our sensitive personal information, including our health and financial data. Prop 24 stops companies from selling location data without our knowledge or consent.
Prop 24 will triple fines for collecting and selling children’s private information. Prop 24 will require opt-in consent for the sale of personal information from consumers under 16.
Prop 24 will establish the California Privacy Protection Agency to protect consumer rights and to give consumers control over their personal data.
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