First-in-the-nation consumer privacy rights are the law of the land in California!

They said it couldn’t be done. They told us that we’d lose, that we’d be outspent by $100 million dollars. They said we’d be subjected to personal attacks and that we wouldn’t stand a chance at getting our message out on the powerful platforms that were standing in strident opposition to us.

But we did it anyway. We took on the richest and most powerful companies the world has ever seen and today we wake up with a law, AB 375, that gives Californians the most sweeping, comprehensive and empowering consumer privacy rights in the country.

With the help of 629,000 Californians who signed our petition to put the California Consumer Privacy Act on the ballot, and the hard work of so many advocates, we spurred the California State Legislature into action to pass meaningful legislation.

Some of the very corporations that opposed our initiative came around and supported the legislation once they realized that Californians would no longer accept the status quo where companies profit from the sale of your personal information without your knowledge or consent. Through the initiative process, we engaged voters and brought about real change.

In the coming months and years, we intend to continue to hold both the Legislature and the corporations accountable to ensure they uphold these powerful protections for consumers.

Below are some of the rights consumers will have as a result of this important law:

  • Right to know all data collected by a business on you.
  • Right to say NO to the sale of your information.
  • Right to DELETE your data.
  • Right to be informed of what categories of data will be collected about you prior to its collection, and to be informed of any changes to this collection. 
  • Mandated opt-in before sale of children’s information (under the age of 16).
  • Right to know the categories of third parties with whom your data is shared.
  • Right to know the categories of sources of information from whom your data was acquired.
  • Right to know the business or commercial purpose of collecting your information.
  • Enforcement by the Attorney General of the State of California.
  • Private right of action when companies breach your data, to make sure these companies keep your information safe. 

This unprecedented victory stems from the fundamental belief that your personal information has value, and that the decisions regarding what to do with it should be yours.  

It’s a simple concept that can be summed up in two words: It’s Personal.

Thank you for helping us making history and giving California consumers some of the strongest privacy protections in the world.  We have no doubt that people across the globe are going to be demanding similar fundamental privacy rights, and we couldn’t be more thrilled to help provide them a roadmap and to light the way forward...

What does the California Consumer Privacy Act do?


Gives You Ownership

Protect your right to tell a business not to share or sell your personal information.

Learn More


Gives You Control

Gain control over the personal information that is collected about you.

Learn More


Gives You Security

Hold businesses responsible for safeguarding your personal information.

Learn More
See all facts




Join the growing coalition supporting this initiative to give consumers back control over our personal information.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form


More updates >>

Join the Conversation


    For more information on the California Consumer Privacy Act, read the full initiative or the official Title and Summary.
    Full InitiativeTitle and Summary
    If you’ve come to our site from a search engine like Google or a social platform like Facebook, your information is possibly being collected, tracked, and shared by them. Learn more and/or opt-out of some sharing on
    Your browser has javascript disabled or does not support javascript, some site functionality may not work as a result