In the two years since introducing legislation that passed as the California Consumer Privacy Act (CCPA), which gives nearly 40 million people in this state the strongest data privacy rights in the country, we’ve realized the immense power consumers are up against when it comes to having true control over our own data. 

It is for this reason that we are proposing a November 2020 ballot measure to strengthen the law: the California Privacy Rights Act (CPRA). This initiative will give you the power to take back control over your personal information, expand consumer rights, create more transparency and establish an enforcement arm to protect these rights.

We need your help to take back control over our information from thousands of giant corporations. This is about power: the more a company knows about us, the more power it has to shape our daily lives. We believe that power should belong to each of us.

Please join us in the fight and support CPRA!


Your Privacy RightsDonate Now


“Amazon accused of violating children’s privacy with kid-friendly smart speakers.”


“U.S. government issues stunning rebuke, historic $5 billion fine against Facebook for repeated privacy violations”


“Google Is Fined $170 Million for Violating Children’s Privacy on YouTube”


“Popular antivirus software Avast under investigation for selling user browsing histories”


“Twelve Million Phones, One Dataset, Zero Privacy”


“Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers”


“The Secretive Company That Might End Privacy as We Know It”


“What Your Period Tracker App Knows About You”

The world’s largest corporations are buying and selling our most personal information, often without our knowledge or permission. They track every place we’ve ever visited, every private online search we’ve ever made, and even collect private health information about us and our family.

This California Privacy Rights Act (CPRA) gives consumers the power to take back control over our information from thousands of giant corporations!

CPRA will do the following:

Protect our personal information

Creates new rights allowing us to stop businesses using our sensitive personal information, including about our health or finances, or knowing and selling our location without our knowledge or consent.

Safeguard our children's privacy

It will triple 2018’s CCPA fines for collecting and selling our children’s private information. Furthermore, it would also require opt-in consent in order to sell from consumers under the age of 16. 

Establish an enforcement arm

Establish a new authority to protect these rights, the California Privacy Protection Agency. Increase transparency through this agency, giving consumers back control over their data.

How can you help protect your rights?

Get Involved

“The Unlikely Activists Who Took On Silicon Valley — and Won”


“CCPA 2.0’ Ballot Initiative Could Result in Big Updates to California Privacy Law ”


“Activist Behind California’s New Privacy Law Already Wants to Improve It”


“If you Like CCPA, California’s New Privacy Law, Wait Until Version 2.0”


“Here We Go Again: New CCPA Ballot Initiative, Fall 2020”


“Survey shows Calif. Voters support ballot measure on consumer privacy”


“The unlikely activist behind the nation’s toughest privacy law isn’t done yet”


“Consumer online privacy measure could be headed for California ballot”


“California Ballot Proposal Would Tighten Data Privacy Rules”


“California Privacy Law Architect to Pursue Another Initiative”


“Privacy activist in California launches new ballot initiative for 2020 election”


“Proposed 2020 ballot measure would tighten California data privacy law”

We'll always respect your privacy.

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