SACRAMENTO, CA Today the Yes on Prop 24 campaign announced an important endorsement from California State Controller Betty Yee in support of the measure to strengthen consumer privacy.

“Prop 24 will protect our most personal information, including our race, ethnicity and sexual orientation.  It also triples fines against big corporations for violating our kids’ data,” said State Controller Betty Yee. “Please join me in supporting Prop 24 to give Californians back control over our own data.”

Other Prop 24 Suppporters

Other supporters of Proposition 24 include: former Presidential candidate Andrew Yang, Los Angeles Times editorial board, Congressman Ro Khanna, Common Sense Media, Consumer Watchdog, AFSCME California, the NAACP of California, California Professional Firefighters, California State Building and Construction Trades Council, International Federation of Professional and Technical Engineers, Local 21 (Bay Area), UA Local 38 Plumbers and Pipefitters, California State Senate Majority Leader Robert Hertzberg, California State Senator Ben Allen, California State Senator Scott Wiener, John Burton, Former Chair of the California Democratic Party, Alex Rooker and Daraka Larimore Hall, Vice Chairs of the California Democratic Party, Jenny Bach, Secretary of the California Democratic Party, Dr. Lisa Strohman, JD, PhD, and more.

The California Privacy Rights Act would:

  1. Protect your most personal information, by allowing you to prevent businesses from using or sharing sensitive information about your health, finances, race, ethnicity, and precise location;
  2. Safeguard young people, TRIPLING FINES for violations involving children’s information;
  3. Put new limits on companies’ collection and use of our personal information;
  4. Establish an enforcement arm—the California Privacy Protection Agency—to defend these rights and hold companies accountable, and extend enforcement including IMPOSING PENALTIES FOR NEGLIGENCE resulting in theft of consumers’ emails and passwords;
  5. MAKE IT MUCH HARDER TO WEAKEN PRIVACY in California in the future, by preventing special interests and politicians from undermining Californians’ privacy rights, while allowing the Legislature to amend the law to further the primary goal of strengthening consumer privacy to better protect you and your children, such as opt-in for use of data, further protections for uniquely vulnerable minors, and greater power for individuals to hold violators accountable.

Recent polling by Goodwin Simon Strategic Research (July 27-31) shows that Californians overwhelmingly support Prop 24, as detailed in the November voter guide, with over 81% of likely California voters saying they will support the measure.

About Californians for Consumer Privacy

Californians for Consumer Privacy is the same group that authored the first-in-the-nation California Consumer Privacy Act, which was passed unanimously by the California State Legislature and signed into law by California Governor Jerry Brown. Now the group is backing Prop 24, the California Privacy Rights Act on the 2020 ballot, to expand and enshrine privacy rights for all Californians.