Shoshana Zuboff and Roger McNamee join leading international experts in support of Prop 24 to protect privacy

SACRAMENTO, CA — Today the Yes on Prop 24 campaign announced that the nation’s leading privacy experts, including Shoshana Zuboff and Roger McNamee, as featured in the riveting docu-drama “The Social Dilemma,” are supporting Prop 24 to strengthen consumer privacy rights in California.    

“Prop 24, the California Privacy Rights Act, builds on and strengthens the 2018 California Consumer Privacy Act. If passed, the law will give Californians among the best privacy protections in the world, and it includes provisions for its continuous strengthening against the relentless assaults of tech lobbyists,” said Shoshana Zuboff, award-winning author of “The Age of Surveillance Capitalism” and Professor Emerita at Harvard Business School.

“Privacy regulation alone will not be enough to fix what is wrong with internet platforms we require safety regulations and antitrust intervention, as well but is a necessary part of the solution,” said Roger McNamee, Author of “Zucked” and featured expert in “The Social Dilemma” “Prop 24 is the essential complement that delivers most of what CCPA originally promised. Please join me in voting YES on Prop 24 to strengthen consumer privacy laws in California.”

Other leading international and national privacy experts validate that Prop 24 will strengthen privacy laws:

“For the first time, we will have a legal definition of cross-context behavioral advertising and a legal framework that allows publishers to use their own ‘first party’ data, but limits the tech industry’s ability to steal publishers’ audiences and heir data,” said Johnny Ryan, Senior Fellow, Irish Council for Civil Liberties. “I contributed to the text of Prop 24 and I believe that it will materially improve everybody’s privacy and will help publishers too.”

“California leads the nation in environmental protection, automobile safety and now data privacy,” said Ashkan Soltani, Former FTC Chief Technologist and White House Senior Advisor. “Please join me in voting YES on Prop 24 to enshrine privacy rights for every Californian and raise the bar for the rest of the nation.” 

About Prop 24 / The California Privacy Rights Act

Proposition 24 would:

  1. Protect your most personal information, by allowing you to prevent businesses from using or sharing sensitive information about your health, finances, race, ethnicity, and precise location;
  2. Safeguard young people, TRIPLING FINES for violations involving children’s information;
  3. Put new limits on companies’ collection and use of our personal information;
  4. Establish an enforcement arm—the California Privacy Protection Agency—to defend these rights and hold companies accountable, and extend enforcement including IMPOSING PENALTIES FOR NEGLIGENCE resulting in theft of consumers’ emails and passwords;
  5. MAKE IT MUCH HARDER TO WEAKEN PRIVACY in California in the future, by preventing special interests and politicians from undermining Californians’ privacy rights, while allowing the Legislature to amend the law to further the primary goal of strengthening consumer privacy to better protect you and your children, such as opt-in for use of data, further protections for uniquely vulnerable minors, and greater power for individuals to hold violators accountable.

Yes on 24 Supporters

The Yes on Prop 24 campaign is proud to have the endorsement of former Presidential candidate Andrew Yang, Los Angeles Times editorial board, Congressman Ro Khanna, California State Controller Betty Yee, Common Sense Media, Consumer Watchdog, AFSCME California, the NAACP of California, California Professional Firefighters, California State Building and Construction Trades Council, International Federation of Professional and Technical Engineers, Local 21 (Bay Area), UA Local 38 Plumbers and Pipefitters, California State Senators Ben Allen, Bill Dodd, Lena Gonzalez, Connie Leyva, Bill Monning, Nancy Skinner, Robert Hertzberg, Scott Wiener, Bob Wieckowski and Jim Beall, California State Assemblymembers Cecilia Aguiar-Curry and David Chiu, John Burton, Former Chair of the California Democratic Party, Alex Rooker and Daraka Larimore Hall, Vice Chairs of the California Democratic Party, Dan Weitzman, Controller of the California Democratic Party, Jenny Bach, Secretary of the California Democratic Party, Dr. Lisa Strohman, JD, PhD, and more.

Recent polling by Goodwin Simon Strategic Research (July 27-31) shows that Californians overwhelmingly support Prop 24, as detailed in the November voter guide, with over 81% of likely California voters saying they will support the measure.

About Californians for Consumer Privacy

Californians for Consumer Privacy is the same group that authored the first-in-the-nation California Consumer Privacy Act, which was passed unanimously by the California State Legislature and signed into law by California Governor Jerry Brown. Now the group is backing Prop 24, the California Privacy Rights Act on the 2020 ballot, to expand and enshrine privacy rights for all Californians.