Sacramento, CA  — Today the Yes on Prop 24 campaign highlighted recent news stories showing that the Trump campaign used sensitive personal information to suppress the African American vote in the previous election, noting that Prop 24 — the California Privacy Rights Act — would help stop corporations from collecting and misusing this data.

Prop 24 gives people the power to stop large companies from using personal information, like a person’s race, without their consent. This is NOT protected under current law.

“Please vote YES on Prop 24 to stop nefarious practices like targeting black voters with misinformation to suppress the vote,” said Sean Dugar, social activist and Yes on Prop 24 supporter. “Don’t let them silence us – we must get out and support our fundamental right to our personal information in support of Prop 24.”

This week, it was reported that the Trump campaign used consumer data about people’s race to deter 3.5 million Black Americans from voting in 2016.

“Our opponents are using the same deceptive dirty tricks that Donald Trump has used to suppress the vote — and it’s more important than ever for us to get out there and SUPPORT our fundamental right to privacy by voting YES on Prop 24,” said Daraka Larimore-Hall, Vice-Chair of the California Democratic Party and Prop 24 supporter.

Proposition 24, the California Privacy Rights Act, would give people in California the strongest consumer privacy rights in the country. Why should you care? Well, what if someone came up to you and demanded to see everything on your phone, including information you submit to apps, like your health information on a wearable watch, your finances, plus also information about your race, ethnicity, sexual orientation, religion, and your precise geolocation?  This happens every day, and not only does Big Tech know all of this info right now about you, they sell it to data brokers and companies you’ve never even heard of to create a digital fingerprint on you. That info is used to set consumer insurance rates, fed into algorithms that can predict your future behavior, and even used to persuade voters.

About Prop 24 / The California Privacy Rights Act

Proposition 24 would:

  1. Protect your most personal information, by allowing you to prevent businesses from using or sharing sensitive information about your health, finances, race, ethnicity, and precise location;
  2. Safeguard young people, TRIPLING FINES for violations involving children’s information;
  3. Put new limits on companies’ collection and use of our personal information;
  4. Establish an enforcement arm—the California Privacy Protection Agency—to defend these rights and hold companies accountable, and extend enforcement including IMPOSING PENALTIES FOR NEGLIGENCE resulting in theft of consumers’ emails and passwords;
  5. MAKE IT MUCH HARDER TO WEAKEN PRIVACY in California in the future, by preventing special interests and politicians from undermining Californians’ privacy rights, while allowing the Legislature to amend the law to further the primary goal of strengthening consumer privacy to better protect you and your children, such as opt-in for use of data, further protections for uniquely vulnerable minors, and greater power for individuals to hold violators accountable.

The Yes on Prop 24 campaign is proud to have the endorsement of former Presidential candidate Andrew Yang, Los Angeles Times editorial board, Congressman Ro Khanna, California State Controller Betty Yee, Common Sense Media, Consumer Watchdog, AFSCME California, the NAACP of California, California Professional Firefighters, California State Building and Construction Trades Council, International Federation of Professional and Technical Engineers, Local 21 (Bay Area), UA Local 38 Plumbers and Pipefitters, California State Senators Ben Allen, Bill Dodd, Lena Gonzalez, Connie Leyva, Bill Monning, Nancy Skinner, Robert Hertzberg, Scott Wiener, Bob Wieckowski and Jim Beall, California State Assemblymembers Cecilia Aguiar-Curry and David Chiu, John Burton, Former Chair of the California Democratic Party, Alex Rooker and Daraka Larimore Hall, Vice Chairs of the California Democratic Party, Dan Weitzman, Controller of the California Democratic Party, Jenny Bach, Secretary of the California Democratic Party, Dr. Lisa Strohman, JD, PhD, and more.

Recent polling by Goodwin Simon Strategic Research (July 27-31) shows that Californians overwhelmingly support Prop 24, as detailed in the November voter guide, with over 81% of likely California voters saying they will support the measure.

About Californians for Consumer Privacy

Californians for Consumer Privacy is the same group that authored the first-in-the-nation California Consumer Privacy Act, which was passed unanimously by the California State Legislature and signed into law by California Governor Jerry Brown. Now the group is backing Prop 24, the California Privacy Rights Act on the 2020 ballot, to expand and enshrine privacy rights for all Californians.