Just in the last two years, we’ve seen continued violations of children’s privacy, including this record fine paid by Google/YouTube.  Our children’s privacy MUST be respected, and Prop 24 provides these important rights to protect kids.

In this blog post we will give two examples of how Prop 24 further safeguards our kids’ online privacy.  Or feel free to also watch this one-minute video that gives an overview of how Prop 24 protects our kids.

Increasing Screen Time

The reality is that kids’ lives are being lived online, more and more.  For parents of young children, Covid has reinforced how omnipresent screens are in kids’ lives—before it was for entertainment, now it’s for school too.  Businesses will do anything to keep kids’ eyeballs on their sites, hoovering up data about as many children as they can.  As parents we need to safeguard our children online.

How Prop 24 Helps

Prop 24 protects kids in a multitude of ways.  Here are just two examples:

One critical way is that CPRA triples fines for violations of children’s privacy (e.g. $7500 for each violation involving the personal information of minor consumers).  So, if a Big Tech company is violating privacy laws regarding minors, the fines could be massive.  Money talks, and this is the best way to change behavior.

Here’s specifically where Prop 24 changes California law in this regard (the underlined words are new in Prop 24):

1798.199.55.(a)(2) Subject to Section 1798.155, pay an administrative fine of up to two thousand five hundred dollars ($2,500) for each violation, or up to seven thousand five hundred dollars ($7,500) for each intentional violation and each violation involving the personal information of minor consumers to the Consumer Privacy Fund within the General Fund of the state…

Furthermore, CPRA would also require opt-in consent in order to sell personal data from consumers under the age of 16.

These are just 2 important examples of how Prop 24 provides additional online protections for kids.  So, please vote Yes on Prop 24 to safeguard our kids’ online privacy.