California needs to upgrade its current privacy law.  We should know, as our group, Californians for Consumer Privacy, we were the ones that worked over 2 years ago to see the current California Consumer Privacy Act (CCPA) come to fruition.  In this blog post we will tell you why this upgrade is needed, or feel free to watch this 1-minute video below to hear directly from Alastair Mactaggart, the Chair of Californians for Consumer Privacy.

Your Privacy is Under Siege

The reality is the world’s largest corporations are buying and selling your most personal information, often without your knowledge or permission. They track every place you’ve ever visited, every private online search you’ve ever made, and even collect private health information about you and your family.

The opportunities for you to get employment, open a bank account, get credit or insurance, and secure housing are endangered by the unrestricted collection, processing, sale and even misuse of your personal information.

California took the first step in 2018 to allow Californians to take control of their personal data.  This effort was led by our group, Californians for Consumer Privacy.  After Big Tech companies raised millions of dollars against us, we were able to work with the Legislature to get passed the California Consumer Privacy Act, also known as the CCPA.

Unfortunately, many of these same Big Tech and Data Broker businesses are right now actively working to undermine and water down the privacy rights you have as Californians, while finding new and more destructive ways to use your personal data.

That is where Prop 24 comes in.  Prop 24 is authored by the same people (us!) who fought for you and brought you the United States’ most comprehensive privacy law with the CCPA. 

Also known as the California Privacy Rights Act, or CPRA, Prop 24 in effect represents the “Version 2” upgrade to California’s existing privacy law to keep pace and further rein in Big Tech and the use of your personal data.

Prop 24 is Here to Help!

Prop 24 gives Californians the power to take back control over our information from thousands of giant corporations. 

First and foremost, Prop 24 safeguards our children’s online privacy by tripling fines for collecting and selling our children’s personal information.  And it would require opt-in consent to sell personal data from consumers under the age of 16.

Second, Prop 24 helps to protects our personal data from the risk of Identity Theft by holding businesses more accountable to better protect our usernames and passwords.

Third, Prop 24 creates new rights that lets us stop businesses from using our most sensitive personal information, including about our health or finances, or knowing and selling our location without our knowledge or consent.

And finally, Prop 24 establishes an enforcement arm to help California residents counter large Big Tech and Data Brokers from sucking up all our personal data.

Vote Yes for Prop 24!

By voting Yes for Prop 24, you can take back control over your personal information from thousands of giant corporations. This is about power: the more a company knows about you, the more power it has to shape your daily lives.

We believe that power should belong to each of us.  That is why we urge you to Vote Yes on Prop 24 to better protect our kids’ online privacy, reduce Identity theft, and give you the privacy rights to take back control over your personal data.

Vote Yes on Privacy & Vote Yes on Prop 24!