SACRAMENTO, CA — Today the Yes on Prop 24, California Privacy Rights Act campaign launched a new 30-second ad online to inform voters about the new privacy rights provided by the initiative. Click here to view the ad or click the image below:

Ad Transcript

Facebook and big tech are making billions off YOU and YOUR kids

They’re tracking every place you go.

Everything your kids do

And they invite themselves to some of the most private events in your life.

Yes on Proposition 24 puts a lock on your privacy.

It triples the fines for spying on your kids.

It stops big tech from selling your most personal information.

Proposition 24 lets YOU control who can use your personal information.

Vote Yes on privacy. Vote Yes on Proposition 24.

Prop 24 Supporters

The Yes on Prop 24 campaign is proud to have the endorsement of former Presidential candidate Andrew YangLos Angeles Times editorial boardCongressman Ro KhannaCalifornia State Controller Betty YeeCommon Sense MediaConsumer WatchdogAFSCME California, the NAACP of CaliforniaCalifornia Professional FirefightersCalifornia State Building and Construction Trades CouncilInternational Federation of Professional and Technical EngineersLocal 21 (Bay Area)UA Local 38 Plumbers and PipefittersCalifornia State Senators Ben AllenBill DoddLena GonzalezConnie LeyvaBill MonningNancy SkinnerRobert Hertzberg, and Scott WienerJohn BurtonFormer Chair of the California Democratic PartyAlex Rooker and Daraka Larimore HallVice Chairs of the California Democratic PartyJenny BachSecretary of the California Democratic PartyDr. Lisa Strohman, JD, PhD, and more.

About Prop 24 and the California Privacy Rights Act

The California Privacy Rights Act would:

  1. Protect your most personal information, by allowing you to prevent businesses from using or sharing sensitive information about your health, finances, race, ethnicity, and precise location;
  2. Safeguard young people, TRIPLING FINES for violations involving children’s information;
  3. Put new limits on companies’ collection and use of our personal information;
  4. Establish an enforcement arm—the California Privacy Protection Agency—to defend these rights and hold companies accountable, and extend enforcement including IMPOSING PENALTIES FOR NEGLIGENCE resulting in theft of consumers’ emails and passwords;
  5. MAKE IT MUCH HARDER TO WEAKEN PRIVACY in California in the future, by preventing special interests and politicians from undermining Californians’ privacy rights, while allowing the Legislature to amend the law to further the primary goal of strengthening consumer privacy to better protect you and your children, such as opt-in for use of data, further protections for uniquely vulnerable minors, and greater power for individuals to hold violators accountable.

Recent polling by Goodwin Simon Strategic Research (July 27-31) shows that Californians overwhelmingly support Prop 24, as detailed in the November voter guide, with over 81% of likely California voters saying they will support the measure.

About Californians for Consumer Privacy

Californians for Consumer Privacy is the same group that authored the first-in-the-nation California Consumer Privacy Act, which was passed unanimously by the California State Legislature and signed into law by California Governor Jerry Brown. Now the group is backing Prop 24, the California Privacy Rights Act on the 2020 ballot, to expand and enshrine privacy rights for all Californians.