SACRAMENTO, CA — Today the Yes on Prop 24 campaign released new polling from Goodwin/Simon Research on the official ballot label, which showed 81% of voters supporting the measure, as represented on the November ballot. The poll sampled 605 likely voters in California from July 27-30, 2020. Below is the question as it was sampled in the poll.


AMENDS CONSUMER PRIVACY LAWS. INITIATIVE STATUTE. Permits consumers to: prevent businesses from sharing personal information, correct inaccurate personal information, and limit businesses’ use of “sensitive personal information,” including precise geolocation, race, ethnicity, and health information. Establishes California Privacy Protection Agency. Fiscal Impact: Increased annual state costs of at least $10 million, but unlikely exceeding low tens of millions of dollars, to enforce expanded consumer privacy laws. Some costs would be offset by penalties for violating these laws.

If the election were held today, would you vote YES IN FAVOR or NO TO OPPOSE Proposition 24?


After hearing opposition arguments against the measure, as presented in the official voter ballot guide, voters still overwhelmingly supported Prop 24, with 72% saying that they would vote in favor of the initiative.  

“Our poll results prove what we’ve known all along: voters want their private information protected, and Prop 24 accomplishes that,” said Senator Robert M. Hertzberg, Senate Majority Leader. “This is a winning issue for voters because they want to protect their families and kids from data breaches and identity theft. They want to take back control of their personal information, and we’re putting consumers back in the driver’s seat with this initiative.” 

The California Privacy Rights Act would: 

  1. Protect your most personal information, by allowing you to prevent businesses from using or sharing sensitive information about your health, finances, race ethnicity, and precise location;
  2. Safeguard young people, TRIPLING FINES for violations involving children’s information;
  3. Put new limits on companies’ collection and use of our personal information;
  4. Establish an enforcement arm—the California Privacy Protection Agency—to defend these rights and hold companies accountable, and extend enforcement including IMPOSING PENALTIES FOR NEGLIGENCE resulting in theft of consumers’ emails and passwords;
  5. MAKE IT MUCH HARDER TO WEAKEN PRIVACY in California in the future, by preventing special interests and politicians from undermining Californians’ privacy rights, while allowing the Legislature to amend the law to further the primary goal of strengthening consumer privacy to better protect you and your children, such as opt-in for use of data, further protections for uniquely vulnerable minors, and greater power for individuals to hold violators accountable.


About Californians for Consumer Privacy

Californians for Consumer Privacy sponsored the California Consumer Privacy Act to qualify for the November 2018 ballot. After the initiative qualified, the California State Legislature passed groundbreaking consumer privacy legislation (AB 375, Chau/Hertzberg) in June of 2018, which was signed into law by California Governor Jerry Brown. Now the group is backing Prop 24, the California Privacy Rights Act on the 2020 ballot, to expand and enshrine privacy rights for all Californians.

Ad Paid for by Yes on 24, Californians for Consumer Privacy
Committee major funding from Alastair Mactaggart