That’s a question that probably some of you are asking as you as a Californian look to cast your vote this November.  In this blog post we will give you some “food for thought” on why you should Vote Yes for Prop 24.  Or you can simply watch this 1 minute below to get the answer!

Your Personal Data is Being Vacuumed Up

The world’s largest corporations are buying and selling your most personal information, often without your knowledge or permission. They track every place you’ve ever visited, every private online search you’ve ever made, and even collect private health information about you and your family.

The opportunities for you to get employment, open a bank account, get credit or insurance, and secure housing are endangered by the unrestricted collection, processing, sale and even misuse of your personal information.

Your personal data is increasingly the fuel that powers their businesses, and you are the collateral damage, with no power or control over your own data. 

Enter “Version 1” of California’s Privacy Law

California took the first step in 2018 to allow Californians to take control of their personal data.  This effort was led by the group Californians for Consumer Privacy.  After Big Tech companies raised millions of dollars against them, Californians for Consumer Privacy was able to work with the Legislature to get passed the California Consumer Privacy Act, also known as the CCPA.

Unfortunately, many of these same Big Tech and Data Broker businesses are right now actively working to undermine and water down the privacy rights you have as Californians, while finding new and more destructive ways to use your personal data.

We Desperately Need a “Version 2” Privacy Law to Keep Pace

That is where Prop 24 comes in.  Prop 24 is authored by Californians for Consumer Privacy who fought for you and brought you the United States’ most comprehensive privacy law with the CCPA. 

Also known as the California Privacy Rights Act, or CPRA, Prop 24 represents the “Version 2” upgrade to California’s existing privacy law to keep pace and further rein in Big Tech and the use of your personal data.

Key Features of Prop 24

First and foremost, Prop 24 safeguards our children’s online privacy by tripling fines for collecting and selling our children’s personal information. 

Second, Prop 24 helps to protects our personal data from the risk of Identity Theft by holding businesses more accountable by better securing our data they store from hackers.

Third, Prop 24 creates new rights that lets us stop businesses from using our most sensitive personal information, including about our health or finances, or knowing and selling our location without our knowledge or consent.

And finally, Prop 24 establishes an enforcement arm to help California residents counter large Big Tech and Data Brokers from sucking up all our personal data.


By voting Yes for Prop 24, you can take back control over your personal information from thousands of giant corporations. This is about power: the more a company knows about you, the more power it has to shape your daily lives.

We believe that power should belong to each of us.  That is why we urge you to Vote Yes on Prop 24 to better protect our kids’ online privacy, reduce Identity theft, and give you the privacy rights to take back control over your personal data. Check out the LA Times Editorial Board endorsement of Prop 24 or articles such as Why Vote Yes on Prop 24 for additional reasons.