SACRAMENTO – Today, Californians for Consumer Privacy announced that it is submitting well over 900,000 signatures to qualify the California Privacy Rights Act for the November 2020 ballot.  Submission has begun in counties across the state and will continue for several days. 

“Even as we’ve worked to strengthen privacy laws here in California, we’ve realized that our laws need to keep pace with the ever-changing landscape of constant corporate surveillance, information gathering and distribution,” said Alastair Mactaggart, Founder of Californians for Consumer Privacy. “We think Californians deserve to participate in and shape the conversation about how, when and with whom our most personal information is shared. That’s why we’ve introduced this new ballot measure, signed by nearly one million California voters.”

The California Privacy Rights Act (CPRA) gives consumers the power to take back control over our information from thousands of giant corporations. CPRA will do the following:

  1. Protect our personal information: Creates new rights allowing us to stop businesses using our sensitive personal information, including about our health or finances, and especially our exact location, without our consent.
  2. Safeguard our children’s privacy: It will triple 2018’s California Consumer Privacy Act fines for collecting and selling our children’s private information.
  3. Establish an enforcement arm: Establish a new authority to protect these rights, the California Privacy Protection Agency. Increase transparency through this agency, giving consumers back control over their data.

Recent polling by Goodwin Simon Strategic Research shows that Californians are overwhelmingly supportive of being in control of their most sensitive personal information, and they also want control over how their children’s data is used. 

  • 88% would vote YES to support a ballot measure expanding privacy protections for personal information.

About Californians for Consumer Privacy

Californians for Consumer Privacy sponsored the California Consumer Privacy Act to qualify for the November 2018 ballot. After the initiative qualified, the California State Legislature passed groundbreaking consumer privacy legislation in June, which was signed into law by California Governor Jerry Brown. Now the group is backing the California Privacy Rights Act on the 2020 ballot, to expand and enshrine privacy rights for all Californians.