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...or at least you should. California law has not kept pace with changing business practices. Businesses not only know where you live and how many children you have, but also how fast you drive, your personality, sleep habits, health and financial information, current location, web browsing history, to name just a few things.
...but until you do, businesses will continue to use your personal information for their own purposes, including targeting you with ads, discriminating against you based on price or service level, and compiling your information into an extensive electronic file on you.
Passing the California Consumer Privacy Act will give you these rights. It’s your personal information. Take back control!