New European Union privacy rules are forcing companies to make comprehensible to mere mortals what data they gather and how they use it. But in many cases, Google is pushing responsibility for obtaining data-gathering permissions to advertisers.
Will Google take responsibility?
It isn’t as if Google is unaware of the issues inherent in its business model. The company opposes the California Consumer Privacy Act, a November ballot measure, on the grounds that it is vague and unworkable. It would grant consumers three basic protections: “the right to tell a business not to share or sell your personal information, the right to know where and to whom your data is being sold or shared, and the right to know that your service providers are protecting your information.” Even Facebook dropped its opposition to this act.