Eventually, American legislators may take their cues from the EU. “The U.S. government is likely to draft a watered-down version of GDPR after the upcoming midterms,” Barclays analyst Ross Sandler predicted in a recent research note.
Before that happens, some states may move forward with more rigorous data-handling laws. In California, voters will decide the fate of a privacy-focused ballot measure in November. The California Consumer Privacy Act would make data collection more transparent and give consumers a way to opt out of companies selling their data. “We’re trying to do a commonsense reform,” says real estate developer Alastair Mactaggart, who’s spearheading the initiative.