And then there is the policy prescription.
Signatures are being gathered for the California Consumer Privacy Act of 2018, which would establish a consumer’s right to request that a business disclose what categories of personal data it gathers, and to offer the right to say no without losing services or otherwise facing discrimination. That disclosure must be made within 30 days, free of charge.
If that measure qualifies, it will provoke a battle royal in November. Facebook and Google are among the early contributors ($200,000 each) to what is expected to be a multimillion-dollar opposition campaign.
The tug-of-war between privacy rights and commercial innovation is reminiscent of the fight at the turn of the century over whether and how to restrain financial institutions from selling or sharing customer information without permission.