NPR: Advertising Company Will Use Its Billboards To Track Passing Cellphones

February 29, 2016

Clear Channel Outdoor — one of the largest outdoor advertising companies in the U.S. — is starting a new program called Radar that will use billboards to map real-world habits and behaviors from nearby consumers.

The technology is sure to help advertisers better target their ads. But privacy advocates argue that it's, well, a little creepy.

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