"A ballot initiative proposed Friday would allow California consumers to know what personal information businesses are collecting from them, what they do with it — and to who they are selling it.
Backers of the initiative, dubbed the California Consumer Privacy Act of 2018, are aiming for a spot on the November 2018 statewide ballot. The measure would establish a consumer's right to request that a business disclose what categories of personal data it gathers, and to say no to the sale of any of that information without fear of losing services or facing discrimination."
