Los Angeles Times: How your data are shared and sold could be California's marquee ballot battle in 2018

December 6, 2017

There are pretty strong odds that California voters soon will be hearing a lot about how consumer data are bought and sold — products purchased, medical information, even religious affiliations — and are asked to do something about it.

The man behind the effort to start that conversation is a San Francisco real estate developer who started thinking a lot about the issue after a cocktail party conversation with a tech engineer.

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