A statewide petition drive for a California consumer privacy protection measure is getting an unexpected boost from the Facebook/Cambridge Analytica scandal, in which the private information of 50 million Facebook users was sold to a British firm that used it to help elect Donald Trump president.
The campaign was launched last fall, and Mary Ross, president of Californians For Consumer Privacy, tells KCBS Radio they are well on their way to gathering enough petition signatures to qualify the initiative for the November ballot.
"It'll give all Californians the right to know what personal information big businesses are collecting about you. It'll give you the right to tell a corporation not to sell your personal information," Ross says. The measure would also allow consumers to hold companies accountable for a data breach. "What we see going on now with Facebook is exactly why we need this law to pass. Cambridge Analytica is a horrible thing, but it's just the tip of the iceberg."