They said it couldn’t be done. They told us that we’d lose, that we’d be outspent by $100 million dollars. They said we’d be subjected to personal attacks and that we wouldn’t stand a chance at getting our message out on the powerful platforms that were standing in strident opposition to us.
But we did it anyway. We took on the most powerful companies the world has ever seen and today we wake up with a law, (AB 375) that gives Californians the most sweeping, comprehensive and empowering consumer privacy rights in the country.
With the help of 629,000 Californians who signed our petition to put the California Consumer Privacy Act on the ballot, and the hard work of so many advocates, we spurred the California State Legislature into action to pass meaningful legislation.
Some of the very corporations that opposed our initiative came around and supported the legislation once they realized that Californians would no longer accept the status quo where companies profit off of and share your personal information without your knowledge or consent. Through the initiative process, we engaged voters and brought about real change.
In the coming months and years, we intend to continue to hold both the Legislature and the corporations accountable to upholding these powerful protections for consumers.
Below are some of the rights consumers will have as a result of this important law.
- Right to know all data collected by a business on you
- Right to say no to the sale of your information.
- Right to delete your data.
- Right to be informed of what categories of data will be collected about you prior to its collection, and to be informed of any changes to this collection.
- Mandated opt-in before sale of children’s information (under the age of 16).
- Right to know the categories of third parties with whom your data is shared.
- Right to know the categories of sources of information from whom your data was acquired.
- Right to know the business or commercial purpose of collecting your information.
- Enforcement by the Attorney General of the State of California
- Private right of action when companies breach your data.
This unprecedented victory stems from the fundamental belief that your personal information has value, and that the decisions regarding what to do with that should be YOURS.
It’s a simple concept that can be summed up in two words: It’s Personal.
Thank you for helping us making history and giving California consumers the strongest privacy protections in the world. We have no doubt that people across the globe are going to be demanding the same fundamental rights, and we couldn’t be more thrilled to provide them a roadmap and to light the way forward…