AG Reaches Settlement with Advertising Company Prohibiting ‘Geofencing’ Around Massachusetts Healthcare Facilities

April 4, 2017

Advertising Company Targeted People Entering Reproductive Health Clinics with Ads on Their Mobile Devices

“Geofencing is a technology that allows digital advertising companies to direct advertisements to users through browsers and applications on their devices when those users are located in a designated territory. ‘While geofencing can have positive benefits for consumers, it is also a technology that has the potential to digitally harass people and interfere with health privacy,’ said [Massachusetts Attorney General] Healey. ‘Consumers are entitled to privacy in their medical decisions and conditions.’”

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