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The California Consumer Privacy Act protects you from being discriminated against if you tell companies to stop selling your personal data. If you tell a business not to share or sell your private information, they cannot charge you more, deny you access to services, or change the quality of the service you get.
1798.102. Right to Say No to Sale of Personal Information. 1798.102. (a) A consumer shall have the right, at any time, to direct a business that sells personal information about the consumer not to sell the consumer's personal information. This right may be referred to as the right to opt out. (b) A business that sells consumers' personal information shall provide notice to consumers, pursuant to subdivision (a) of section 1798.105, that such information may be sold and that consumers have the right to opt out of the sale of their personal information. (c) A business that has received direction from a consumer not to sell the consumer's personal information shall be prohibited, pursuant to paragraph ( 4) of subdivision (a) of section 1798.105, from selling the consumer's personal information after its receipt of the consumer's direction, unless the consumer subsequently provides express authorization for the sale of the consumer's personal information.
1798.103. Right to Equal Service and Price. 1798.103. A business shall be prohibited from discriminating against a consumer because the consumer requested information pursuant to sections 1798.100 or 1798.101, or because the consumer directed the business not to sell the consumer's personal information pursuant to section 1798.102, or because the consumer exercised the consumer's rights to enforce this Act, including but not limited to, by: (a) denying goods or services to the consumer; (b) charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; ( c) providing a different level or quality of goods or services to the consumer; or ( d) suggesting that the consumer will receive a different price or rate for goods or services, or a different level or quality of goods or services, if the consumer exercises the consumer's rights under this Act.